国内本科是法学，毕业后在机械类贸易公司工作两年，如果申请 INSEEC的Master in Wine Marketing and Management，可以直接申请M2 吗，不会法语。这个项目是英语授课吗，LZ的邮箱地址是？麻烦发到我邮箱哦，xiaomaolv ...
bloomar 发表于 2009-8-23 10:08
个人感觉不是太容易，因为你专业既不是管理也不是酒，也没在酒行业待过。不过法国这边的事情都说不好，上面没写的很硬性规定：This MBA welcomes students from diverse backgrounds (university or management school graduates), but also professionals from the wine industry。
动词用的welcome，所以觉得专业或是经验可能会加分但不是必须的吧，动机很重要。我有个朋友她也法学刚毕业，现在申到了ESC高商的英语授课的葡萄酒项目。所以我觉得你可以具体咨询一下那边的老师。看介绍这个专业是在波尔多授课的英语授课项目。下面是专业的介绍，我帮你截取下来了。
我的邮箱：foxview@live.cn
WINE MARKETING AND MANAGEMENT
This MBA welcomes students from diverse backgrounds (university
or management school graduates), but also professionals from
the wine industry. This program is offered in Bordeaux, the wine
capital of the world, and has a strong international orientation.
France is the leading producer, consumer and exporter of wine.
The objective of this master’s program is to equip the students
with the business and technical skills in order to work as highly
qualified executives in the wine sector.
Firmly based in the professional world, this program will enable
the students to master the necessary methods and tools for the
management of a sector. The following are the types of positions
that our graduates will be trained for : regional export manager,
product manager, purchasing manager, marketing manager,
communication manager and manager of a wine firm.
CORE COURSES
PERSONAL DEVELOPMENT WORKSHOPS AND SEMINARS
Practical seminars aimed at facilitating the
integration of the student into professional
life :
• company visits
• information technology and the multimedia
(Excel, Powerpoint applications)
• performance building and individual
coaching (practical exercises) : preparing
a professional résumé
• recruitment methods
• public speaking
• negotiation techniques
• conferences on current topics and
issues
• in English or French.
INTERNATIONAL MARKETING
The objective of this course is to understand
the principles which govern marketing
activities in a global environment.
The course covers international market
entry, product launches, marketing strategies
and promotion.
Students are expected to make presentations,
analyze cases and develop international
marketing business plan.
MANAGEMENT AND COMPANY STRATEGY
This course will cover the following :
• integrating the strategic approach in
order to understand and prepare the
long-term development of the firm
• making a global diagnosis of the firm
and its environment while taking into
consideration its capacity to adapt to
changes
• analyzing and understanding structural
problems linked to the setting up
of a strategic plan
• pinpointing the identity of an organization
and analyzing the components
of the company culture.
AN IN-DEPTH APPROACH TO CONSUMER BEHAVIOUR
The objective of this course is to understand
consumer trends in order to better
define marketing targets.
MARKETING STUDIES AND RESEARCH
To understand the typology of studies :
surveys, qualitative studies, explanatory,
predicative and causal studies, descriptive
studies.
LAUNCHING AND MANAGING NEW PRODUCTS
How product directors manage and
launch new products.
MERCHANDISING
Types of merchandising ; consumer
behavior as the keystone of merchandising
; quantitative analysis of a line :
optimization, value, reasons to set up,
product range.
DISTRIBUTION POLICY
Learn the different trends, economic, or
cultural or legal, affecting distribution ;
the major players of distribution ; chainstore
brands, the new channels of distribution
(internet).
INTERNATIONAL ADVERTISING
This course will cover the following key
aspects :
• the sources of information
• the roles played by all the players in
international advertising (advertisers,
agencies, media, consumer lobbies)
• global trends affecting advertising
today and tomorrow (political,
economic, technological, sociocultural,
etc)
• the various socio-cultural and management
factors that have to be taken
into consideration when researching,
planning and implementing international
advertising campaigns.
FINANCIAL MANAGEMENT
Choices regarding investment and financial
means…
Financial analysis and financial information
: knowing the users and the sources
of information, mastering the tools of financial
analysis.
SPECIALIZED COURSES
THE INTERNATIONAL WINE ECONOMY
This course examines the international and French wine sectors,
the business of wine (knowing the market, the demand
statistics, the control of the marketing activity), as well as the
characteristics of supply.
A COMPARATIVE APPROACH TO THE
LEGISLATION AFFECTING THE WINE AND
SPIRITS INDUSTRY
This courses covers such areas as :
• legislation inside and outside of Europe
• regulations pertaining specifically to the market (planting,
reorientation of the production, market operations)
• rules governing the sale and presentation of products, the
naming of wines, the brand or its labelling and the promotion
of the product
• consumption and legislation regarding fraud
• agricultural, wine, business, consumer, international and
European Union laws
• concrete cases which put the world of wine within its legal
environment
• administrative constraints.
THE INTERNATIONAL STRATEGY OF THE
BRANDS IN THE WINE AND SPIRITS SECTOR
Consolidation and evaluation of brand equity ; guiding the relationship
between brands and consumers, brand building and
the strategic approach.
PACKAGING-DESIGN
Brand strategy, visual identity, design and packaging, industrial
design, sales and marketing architecture.
DEVELOPMENT OF FOREIGN MARKETS
To familiarize students with all aspects of the international
markets.
By the end of the program, students will have a firm grasp
of the potential of each national and regional market, of the
major language, cultural, social and behavioral differences.
Three principal geographical zones will be examined :
• the Asian markets
• the European markets
• the New World markets (North and South America, Australia,
New Zealand, South Africa).
LOGISTICS AND PURCHASING
The following aspects will be treated :
• logistics and e-business
• setting up and partnership strategy
• distribution and logistics strategy
• customs systems
• storage and wine transport
• specificities linked to purchasing in the wine business, the
role of wine merchants
• the purchasing of related materials.
INTERNATIONAL NEGOTIATION
To know and master the different negotiating techniques
according to the cultural context. To negotiate with a win-win
approach. To know the personality of the buyers. To know the
behavior of the main players in negotiations.
PROFESSIONAL WORKSHOPS
These workshops will be carried out in collaboration with our
partners (wine merchants, growers, wine associations, appellation
associations).
WINE GROWING
The objective of this course is to have an overall view of the
techniques linked to wine growing (the soil, vintage, type of
vine, vegetative cycles, cultural ways, harvests, materials, diseases
and protection, environment and quality).
OENOLOGY
The following themes will be dealt with in this course :
• the techniques linked to chemistry and biochemistry
• vinification methods and the ageing of the wines
• chemical and sensory analysis
• quality and traceability in wine firms.
WINE TASTING
The different steps of the tasting process (visual, olfactory and
gustative). Tasting certainly implies a methodology of the sensory
analysis but also offers the pleasure of using words to describe
this wonderful product.
Frais de Scolarité 2009 - 2010
Programmes INSEEC en 2 ans (M1 & M2)
Pour les programmes francophones en 2 ans, les frais de scolarité sont de :
- Pour la 1ère année M1 : 5980 €.
- Pour la 2e année M2 (qui suit le M1) : 6500 €.
Pour les programmes internationaux en 2 ans, les frais de scolarité sont de :
- Pour la 1ère année M1 : 6580 €.
- Pour la 2e année M2 (qui suit le M1) effectuée en totalité en France : 6700 €.
- Pour la 2e année M2 (qui suit le M1) intégrant une période académique à l'étranger (2e semestre) : 4600 €, auxquels il convient d'ajouter les frais de scolarité de l'université étrangère.
Programmes INSEEC en 1 an (M2)
Pour les programmes francophones en 1 an, les frais de scolarité du M2 sont de 7580 €.
Pour les programmes internationaux en 1 an, les frais de scolarité du M2 sont de :
- Pour les programmes effectués en totalité en France : 7980 €.
- Pour les programmes intégrant une période académique à l'étranger (2e semestre) : 4850 € pour le 1er semestre en France, auxquels il convient d'ajouter les frais de scolarité de l'université étrangère.
Pour le programme Master in Luxury Brand Management, Food and Wine, les frais de scolarité sont de 10500 €
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