In every chapter of this book,mention has been made of the money-making secret which
has made fortunes for hundreds of exceedingly wealthy men whom I have carefully
analyzed over a long period of years.
The secret was brought to my attention by Andrew Carnegie, more than half a century
ago. The canny, lovable old Scotsman carelessly tossed it into my mind, when I was but a
boy. Then be sat back in his chair, with a merry twinkle in his eyes, and watched
carefully to see if I had brains enough to understand the full significance of what he had
said to me.
When he saw that I bad grasped the idea. he asked if I would be willing to spend twenty
years or more preparing myself to take it to the would, to men and women who, without
the secret, might go through life as failures. I said I would, and with Mr. Carnegie''s
cooperation, I have kept my promise.
his book contains the secret, after having been put to a practical test by thousands of
people, in almost every walk of life. It was Mr. Carnegie's idea that the magic formula,
which gave him a stupendous fortune, ought to be placed within reach of people who do
not have time to investigate how men make money, and it was his hope that I might test
and demonstrate the soundnes s of the formula through the experience of men and women
in every calling. He believed the formula should be taught in all public schools and
colleges, and expressed the opinion that if it were properly taught it would so
revolutionize the entire educational system that the time spent in school could be reduced
to less than half.
In the chapter on Faith, you will read the astounding story of the organization of the giant
United States Steel Corporation, as it was conceived and carried out by one of the young
men through whom Mr. Carnegie proved that his formula will work for all who are ready
for it. This single application of the secret, by Charles M. Schwab, made him a huge
fortune in both money and opportunity. Roughly speaking, this particular application of
the formula was worth six hundred million dollars.
These facts--and they are facts well known to almost everyone who knew Mr.
Carnegie--give you a fair idea of what the reading of this book may bring to you,
provided you know what it is that you want.
The secret was passed on to thousands of men and women who have used it for their
personal benefit as Mr. Carnegie planned that they should. Some have made fortunes
with it. Other have used it successfully in creating harmony in their homes. A clergyman
used it so effectively that it brought him an income of upwards of $75,OOO a year.
Arthur Nash, a Cincinnati tailor, used his near-bankrupt business as a "guinea pig" on
which to test the formula. The business came to life and made a fortune for its owners. It
is still thriving, although Mr. Nash has gone. The experiment was so unique that
newspapers and magazines gave it more than a million dollars' worth of laudatory
publicity.
The secret was passed on to Stuart Austin Wier, of Dallas, Texas. He was ready for it--so
ready that he gave up his profession and studied law. Did he succeed? That story is told,
too.
While serving as advertising manager of the LaSalle Extension University, when it was
little more than a name, I had the privilege of seeing J. G. Chapline, president of the
university, use the formula so effectively that he made LaSalle one of the great extension
schools of the country.The secret to which I refer has been mentioned no fewer than a
hundred times throughout this book. It has not been directly named, for it seems to work
more successfully when it is merely uncovered and left in sight, where those who are
ready, and searching for it, may pick it up. That is why Mr. Carnegie tossed it to me so
quietly, without giving me its specific name.
If you are ready to put it to use, you will recognize this secret at least once in every
chapter. I wish I might feel privileged to tell you how you will know if you are ready, but
that would deprive you of much of the benefit yon will receive when you make the
discovery in your own way.
If you have ever been discouraged. if you have had difficulties to surmount which took
the very soul out of you, if you have tried and failed, if you were ever handicapped by
illness or physical affection, the "story of my son's discovery and use of the Carnegie
formula may prove to be ale oasis in the Desert of Lost Hope for which you have been
searching.
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