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The Power of The Box - Powerful Packaging Design

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2007-4-1 21:20:27

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回复: The Power of The Box - Powerful Packaging Design

You are dying to break your shampoo routine, or for some reason cannot find your usual brand, how do you select an alternative? You generally pick a package that appeals to you or draws your attention. And often you do that out of necessity — you don’t have the chance to taste or try most products. The package has to do the selling right there on the spot.
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2007-4-1 21:21:44

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回复: The Power of The Box - Powerful Packaging Design

Or next time you visit a country or continent for more than just a quick trend scan, go to a grocery store or a drug store. How do you choose a shampoo, a cereal, a tub of butter, when all of them look unfamiliar and boringly similar?
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2007-4-1 21:23:13

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回复: The Power of The Box - Powerful Packaging Design

Ask retail anthropologist Paco Underhill (author of Why we buy and Call of the mall) and he’ll likely produce studies and surveys on shelf impact, shopping behavior and consumer psychology, all showing that it does matter what the box looks like, even when we say it doesn’t.

Brand managers will get excited about the consumer/brand relationship, the brand story, the loyalty built over the years, and about brands act as symbols of trust and proof of quality. They are right, of course, and yes, our daily behavior proves that, too.

But that’s not what really interests us. Luckily for us, it is often the quirky, the “un-brand,” the under-researched packaging design that really startles and stands out.
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2007-4-1 21:24:40

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回复: The Power of The Box - Powerful Packaging Design

Some of them may even be, or become, huge international successes, but that is not what impresses us either.

We are looking for the genuinely original. Packaging design that makes you take notice, gasp, think, smile, talk, buy.
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2007-4-1 21:25:53

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回复: The Power of The Box - Powerful Packaging Design

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2007-4-1 21:26:59

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回复: The Power of The Box - Powerful Packaging Design

2007-4-2 19:37:32

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回复: The Power of The Box - Powerful Packaging Design

红色白色黄色黑色``````````` ``````
2007-4-2 20:56:37

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回复: The Power of The Box - Powerful Packaging Design

好看好看 喜欢
2007-4-3 15:59:57

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